Research of institutions 2: Bauer Media
Bauer Media UK is an entertainment network of iconic, multi-platform brands. Bauer began in 2008 when it became part of the Bauer Media Group, it was founded in Hamburg in 1875 and now is in its fifth generation of family ownership. Yvonne Bauer is the CEO of the Bauer Media Group today.
They have recently joined with these products: Multi-platform media: print, digital, radio, TV; print houses, postal services, distribution and marketing services.
Webpage conventions are used on the Bauer website as the website has a clear well laid layout with a navigation bar to get to different sections on the website to find out more information on other things if you hover your curser on the writing on the navigation bar they are all in different colours depending on what you want to go on. Now on the webpage that you are on when you go onto the website it has a video that uses up most of the homepage this is good as it is clear to see what the video is about. Theriot Stuart Hall as he says “emphasis is the importance of visual representation” this is represented here as the website front page is got a contrast in blue colours all down the homepage which work well together and go throughout all their website sections. The writing that is used is in a sand serif bold font so that it clear to read throughout their website. At the bottom of the website there is a link to go to their twitter page which is useful to keep up with their updates at the company and that it is an easier way than going into their website to find a new feature.
On the navigation bar if you click on brands you can see all
the brands of magazines that they own, then you can filter what brands of
magazines you want to see that they own. These magazines that are advertised can
be for mass or niche markets as some magazines will be for certain people whereas
as a certain tv channel could be for mass markets. Bauer Media uses an audience
finder that helps people know what they should read a certain magazine, radio or
television by using age and gender they have done this by doing their own research
of what magazines, radio and television are for example buying a certain
magazine that is bought by a certain age and gender. This can go with the theorist’s
Curran and Seaton as they say that “magazines should reflect the interests of
an audience otherwise they will go out of business” this is represented here by
the audience finder as they want a magazine, radio or television that can be
read or watched by everyone as if they owned a few companies based on one age
and gender they would not go as far so they need to own a lot of companied that
target different age and genders to be able to stay in business.
Bauer media are a cross media platform in magazines, digital,
radio, television and advertising. In magazine Bauer Media UK magazine division
that is led by Rob Munro-hall who owns Group MD magazine Media. Bauer Media is
a member of both the PPA and Magnetic. For digital Bauer XCEL, Bauer’s digital
arm, manages all digital brands which reaches over 130m unique users globally. Radio
is owned by Bauer Media’s radio business, led by Group MD Dee Ford and Bauer Media
are members of Radio Centre. Finally, for television The Box Plus Network, a
joint venture between Bauer Media and Channel 4, produces and broadcasts seven
of the UK's most inimitable music television channels.
