Shelter Charity
Layout:
The layout on the homepage is basic but tells a lot about what they are doing to help with the homeless around the world. They have a theme of colour red throughout their page which could represent danger of people being more homeless but then the red can represent love as they are helping the homeless around the world to try and have a better life.
The main part of the homepage is advertising their challenge this year that they are walking up a tall tower to try and go the top to get a good experience and support the homeless people. The view on the background represents this as they could have completed the challenge and that they are happy that they have experienced this.
Other things on the homepage is the bright blue "Donate" button this shows that is easy to do and that it is standing out as the colour blue is different with the red or white theme. The blue "Donate button is always on the right top side on every page so that it is easier to find the donate button. As well as the Shelter logo always being on the top left side of every page. Also they have a navigation bar to get to other sections of their website.
Finally, on the website they have many photos that take you to different sections of their website with different people of genders and ages being happy of how people have changed them. They have very clear and writing that people will be able to understand at most ages. Furthermore, they have big, bold key sentences for example, "The fight isn't over..." and "our work has helped millions of people" this is very eye catching for people when they see this on the homepage this tells you what they have done.
What do they do?
This is a very clear part of the homepage that explains what they are doing their main aim is to help people that are struggling to get homes. Below they have all the ways people can get in touch with them if you need any help. They also continue to have the red theme throughout.
They have a link that will take you to their contact page if you need help as you can call or chat online or find local services. Calling the free helpline which is available all year round so no one is not forgotten about if they are in need of help. The contact us continues with he red theme.
Under the tab of what they do they show you that if you spend £1 it shows where it will go this is good as most people that donate to charities they don't know where all their money goes. Finally, they again have kept with the red colour theme and the blue theme which is the colour of the "donate" button this is good buy keeping the colour the same throughout and not using lots of different colours which could be confusing.
Mission Statement
This mission statement is very clear to represent what they do as a charity and change people. They have kept with that red colour again that represents he danger of homelessness but the love of helping them. The word "safe" and "strive for change" represents that they want the homeless people to be able to change and have a safe home.
Extension - YouTube
On their YouTube they continue with the colour red which is represented on their website and indicating their symbolic code of colour to them.They have lots of mini videos that show people talking about how they have helped in the charity or what the charity is doing to help other people. They also have a videos of people's stories on how homelessness has effected them and how the shelter charity has helped them change for the better by giving them the change they wanted.These videos are very emotive on showing how how bad and upsetting being homeless can be and making you feel that you should donate as you could feel this way if you was in this situation that they are in.