Gap in the market
Hearst does not have any entertainment magazines really for our TA audience of 16-25. However, Bauer Media has some that are for our age category but not until 18-25. They don't have anything that fits the 16-17 year olds.
On the Bauer Media website if you use their banner on the homepage and click on the heading brands then the sub heading audience finder. This takes you to all the magazines they have and you can use the age category section to scroll to the age there is. As you can see it only starts at 18 for our TA.
This is the magazines that Bauer Media sell that they categories as 18-25. This suggest that I need to target the 16-17 year olds that little bit more when making my magazine.
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