Research: The TA

Researching the TA

I did my target audience survey on Survey Monkey. This enabled me to find out about what magazines people liked between 16-25. I asked them 10 questions but I am going to show the main ones I used which will help me with my coursework. Overall, I had 50 responses. Between 16-18 I had 42 responses, 19-21 4 responses and 22-25 being 4 responses. Finally, I had 31 female responses and 19 male responses. 

Firstly, I have gone through my responses and with all ages being 16-25. I went onto excel and created a chart of the types of magazines people liked best between and put them under male and female. I said on my survey that they could choose 1 or more types of magazines they liked best.
From my results you can see that with male they like food and drink, technology, film and cinema music and gaming the best.
With females the best type of magazines was gossip and celebrity, health and beauty, music and film and cinema.
Both males and females liked film and cinema.

Next, one of my main questions was how often do people read magazines. As you can see with the graph roughly 70% of people between 16-25 had hardly read a magazine. This can be due to the gap in the market as not many companies have magazines at that age range.

The last main question was what catches your eye in a magazine. here you could choose one or more. As you can see from the survey it was the images with over 60% that attract people a lot more in the magazines. This is good if it is sat on a shelf in a store as images would attract people more. The next best was the headline and the gossip in a magazine. 

Splitting the ages up in categories as 16-25 is quite a big target market gap. The most of what they liked in the category. This will be shown on a graph as well as saying which one is best.

16-18 - Male popular choice - (14)

As you can see on this graph. The 14 responses I have shown for this section is that Food and Drink was the type of magazine they liked best. With many other magazines close behind.

16-18 - Female popular choice - (28)

As you can see on this graph. The 28 responses I have shown for this section is that Gossip and Celebrity was the type of magazine they liked best. With others close behind to that.

19-21 - Male popular choice -  (3)

As you can see on this graph. The 3 responses I had shown for this section is that Film and Cinema, Music and Education was the type of magazine they liked best.

19-21 - Female popular choice - (1)

As I only had 1 response for this category the best types of magazines for that person was Technology, Gossip/celebrity, Interior design and Health and beauty  

22-25 - Male popular choice - (2)

As you can see on this graph. The 2 responses I have shown for this section is that Gaming was the type of magazine they liked best.

22-25 - Female popular choice - (2)

As you can see on this graph. The 2 responses I have shown for this section is that Fashion was the type of magazine they liked best.