Research: Hearst​ Magazines UK

Research- Hearst​ Magazines UK

Magazines do they already distributed:

 On the Hearst website they show all the brands of magazines that they distribute around. When you click on the magazine that is interesting you see lots of facts and statistics of that magazine.

For example, if you clicked on the entertainment magazine Digital Spy it tells you about the magazine. Different statistics are shown for the magazine for example 28 million global monthly users. 50:50 male-female audience.

Another example is that for QP magazine it will show different statistics. For example it says 7,300 Instagram followers and 8,300 Facebook followers.

Social Media + Participatory media:

On the Hearst Magazine website they use a lot of different social media and Participatory media links. For example, at the bottom of their homepage in the right hand corner, they have their social media links. This takes you to their Twitter and LinkedIn. Also, you have a participatory media link. This is to subscribe to their newsletter to get emails on new magazines   that they distribute etc. This is a way to get more  advertising for their company.

• participatory media

If you click on the magazine that you would like to look at it will will give you the social media links to their profile. For example, Digital Spy has Facebook, Twitter and Instagram so they will use them links to get to the the Digital Spy social media pages.

Target Markets:

On the Hearst website they show a range of different target markets by having a video on their homepage. The example of target markets is technology are used. The target market of business meetings and parties. Finally, the market of Men's health is advertised. There are a lot more on the video on the homepage than this. These are done to show all the different markets the company wants to advertise. As this is on the homepage it will attract audiences more to the website.


















Extras:

The homepage has a navigation bar. When the navigation bar comes up it has simple but efficient links that will take you around the website. The larger bold titles on the navigation bar are the main parts around the website winch will take us to their magazines etc. Then you have smaller links on the navigation bar. This takes you to their about us page to see about the company and how to contact them etc.