Research: 16-25 concerns

Concerns for the TA:

I am researching the concerns of our target audience of 16-25

Mental Health:

PTSD - The overall prevalence rate for a diagnosis of PTSD. It was much higher in young people and adults aged 16-24 years with 5% of young men and 4% of young women likely to screen positive for PTSD.

Depresssion and anxiety- The adult psychiatric morbidity survey completed in 2007 indicated that 16% of young people aged 16-24 met the criteria for diagnosis with a common mental health condition such as depression and anxiety.

Self-harm - Reports of self-harm were highest for young people of both sexes in the 16-24 age group.

Suicidal thoughts











For mental health there is a lot more conditions that affect 16-25 who need support e.g eating disorders etc.

Social concerns:

The top most social concerns that people ages 16-25 face people today

1. Lack of employment opportunities
2. Failure to succeed in education system
3. Family problems
4. Substance abuse
5. Pressures of materialism
6. Lack of affordable housing
7. Negative stereotyping
8. Pressures of 24-hour social networking
9. Crime

Research: Synergy and brand identity (2)

Synergy and brand identity:

Brand identity is used through out a magazine, contents page of the magazine and website. The entertainment magazine I have chosen to see the difference in these is TV Choice.

This is the front cover of the TV Choice magazine. This magazine does not break any conventions as it has barcodes, features and the main feature looking into camera. They use a range of different colours that match well together. For example the small featured shows at the bottom of the front cover the title for example The Bay is in a bold orange font. This is matched with a orange rim around the new show to separate the others. The main feature with the headline "Tragedy" is in a yellow font with a blue outline these colours contrast well. Although this can of breaks conventions as "Tragedy" is bad you would think of red colour. The masthead is a red background with white text with is quite common in entertainment magazines.

This entertainment magazine has no contents page inside. As magazines as a whole his could break the convention but as the genre of magazine being a TV Guide it might not need a contents page as much.


























This the whole of the TV Choice homepage when you click onto it. It is very simple and not much to it at all. I does match with the brand with the blue background and the masthead being te same in the top left corner. The front page has adverts down the side, a preview of the new issue and extras like be on tv and competitions. It does have a orange navigation bar at the top but this jsut leads you to competitions section, awards and contact us. This is very similar to whats on the homepage but jsut another way o get to them.

Research: Synergy and brand identity (1)

Synergy and brand identity:

Brand identity is used through out a magazine, contents page of the magazine and website. The entertainment magazine I have chosen to see the difference in these is Empire.

This is the Empire magazine itself. I am showing the front cover and contents page. Firstly the front cover clearly breaks a lot of conventions. There is no features at all on the front cover. E.G what is going to be in the magazine, no sell lines and no bsarcodes etc. They just use the masthead which is white when their brand is red in colour. This could be to stand out for the magazine as it is a special issue. The graphics for the front cover is amazing. A medium shot of the main characters of game of thrones is shown with blue of cold and oranges and reds for fire that stand out really well. This links to Jenkins fandom theory as this was a popular TV show that was around with many groups an forms discussing what is happening in the show.

The contents page of this magazine is a very clear layout. It uses small but clear and bold headings for features with the page number to the left of them. They use 5 different images that will be in ht magazine with Game of Thrones having the biggest picture. I like the way the headings have colours in the magazines. For exampe, features is in blue, the word Pre.View has the colour red for Pre etc. This links into the magazine as they have colour borders on the left pages to match with the colour of the heading. Next to the contents they also advertise that their magazine is mostly Game of Thrones look with an advertisement next to it.

This is the Empire magazine website. It has a very simple clear layout. The masthead on the website in the left top corner is bold, red colour. This does not match the magazine as the masthead is white in colour. They did this so they would stand out as the red and white contrast well on the website and the fire and coldness match the white font on the magazine.

The navigation menu carries on throughout the website when you scroll down as it stays in place. They have easy bold text to find what you want. This does not match with the headings in the magazine where they have colour in the beginnings of the headings. Like Pre.view where it is red at the beginning.

The wesbite when you go onto it has a very large image to show their main feature on what they are reviewing. This is sort of like the front cover of the magazine where they are showing a large shot of what they are advertising in the magazine. After that if you scroll down you have a heading called latest section. This is where Empire's latest articles have been posted.

The stars that are reviewed or a film in the magazine are the same style as whats on the website. If a film is rated 5 stars it is shown in the colour red. This matches their brand of being the colour red for "Empire" as 5 stars are normally a gold colour to show how good something is.

Research: Social Groups

Social Groups

In the social sciences, a social group can be defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity. Other theorists disagree however, and are wary of definitions which stress the importance of interdependence or objective similarity.

List of social groups:

• Fandom Groups - E.G Game of Thrones - This links to Jenkins theory of fandom. 
• Class - Income bracket A,B,C,D,E
• Race
• Age 
• Gender - E.G Stereotypical men are meant to be more powerful
• Sexuality - E.G Stereotypical that men are masculine
• Traditional groups