Synergy and brand identity:
Brand identity is used through out a magazine, contents page of the magazine and website. The entertainment magazine I have chosen to see the difference in these is Empire.
This is the Empire magazine website. It has a very simple clear layout. The masthead on the website in the left top corner is bold, red colour. This does not match the magazine as the masthead is white in colour. They did this so they would stand out as the red and white contrast well on the website and the fire and coldness match the white font on the magazine.
The navigation menu carries on throughout the website when you scroll down as it stays in place. They have easy bold text to find what you want. This does not match with the headings in the magazine where they have colour in the beginnings of the headings. Like Pre.view where it is red at the beginning.
The wesbite when you go onto it has a very large image to show their main feature on what they are reviewing. This is sort of like the front cover of the magazine where they are showing a large shot of what they are advertising in the magazine. After that if you scroll down you have a heading called latest section. This is where Empire's latest articles have been posted.
The stars that are reviewed or a film in the magazine are the same style as whats on the website. If a film is rated 5 stars it is shown in the colour red. This matches their brand of being the colour red for "Empire" as 5 stars are normally a gold colour to show how good something is.
This is the Empire magazine itself. I am showing the front cover and contents page. Firstly the front cover clearly breaks a lot of conventions. There is no features at all on the front cover. E.G what is going to be in the magazine, no sell lines and no bsarcodes etc. They just use the masthead which is white when their brand is red in colour. This could be to stand out for the magazine as it is a special issue. The graphics for the front cover is amazing. A medium shot of the main characters of game of thrones is shown with blue of cold and oranges and reds for fire that stand out really well. This links to Jenkins fandom theory as this was a popular TV show that was around with many groups an forms discussing what is happening in the show.
The contents page of this magazine is a very clear layout. It uses small but clear and bold headings for features with the page number to the left of them. They use 5 different images that will be in ht magazine with Game of Thrones having the biggest picture. I like the way the headings have colours in the magazines. For exampe, features is in blue, the word Pre.View has the colour red for Pre etc. This links into the magazine as they have colour borders on the left pages to match with the colour of the heading. Next to the contents they also advertise that their magazine is mostly Game of Thrones look with an advertisement next to it.
This is the Empire magazine website. It has a very simple clear layout. The masthead on the website in the left top corner is bold, red colour. This does not match the magazine as the masthead is white in colour. They did this so they would stand out as the red and white contrast well on the website and the fire and coldness match the white font on the magazine.
The navigation menu carries on throughout the website when you scroll down as it stays in place. They have easy bold text to find what you want. This does not match with the headings in the magazine where they have colour in the beginnings of the headings. Like Pre.view where it is red at the beginning.
The wesbite when you go onto it has a very large image to show their main feature on what they are reviewing. This is sort of like the front cover of the magazine where they are showing a large shot of what they are advertising in the magazine. After that if you scroll down you have a heading called latest section. This is where Empire's latest articles have been posted.
The stars that are reviewed or a film in the magazine are the same style as whats on the website. If a film is rated 5 stars it is shown in the colour red. This matches their brand of being the colour red for "Empire" as 5 stars are normally a gold colour to show how good something is.
No comments:
Post a Comment