Planning: My Top Magazine Photos

Top Magazine Photos:

This is one of my favourite photos for a potential front cover as I feel the natural outdoor lighting from this photo is very good. The capture details the face very well. You have a clear representation on this photo that someone is jogging listening to music. This adds to the health concerns of today.

I decided to do this photo at the end of the cleethorpes beach near the marsh area the reason I did this as a lot of people run down here or walk which works with the health representation theme.






This is one of my favourite photos for another potential front cover. I feel the natural outdoor lighting from this photo is very good. Especially the sunlight the helps capture this photo. You have a clear representation on this photo that they are students or university students hanging out waiting for the bus. This was a reason why I did this at the bus stop as a location.

The photo is a high angled shot that is shot to the side. The reason I choose to do a high angled shot was due to the way the friendship links strongly together to show the powerfulness of them.

This is another one of my favourite photos for a potential front cover or as a contents page. I feel when I took this on a bright sunny day the camera work will with the sunlight to give a good glow and exposure to the image. You have a clear representation that they are using their smart watch to check how well they did. This adds to the health concerns that are around today. Wondering if people are focusing on what it is telling you too much.

This is another one of my favourite photos for a potential front cover or as a contents page. The image here I feel is a good image as it focus on the lifestyle theme of the travel section of my magazine. It gives a clear representation of someone using technology by looking at other people's lifestyles. This was quite a hard capture to take as there was a lot of sunlight that day but wanting a photo with an outdoor location with a POV shot. There is a little bit of reflection of in the bottom corner. I hope I can remove this so I can use this in my coursework.

This is another one of my favourite photos for a potential contents page. The image here I feel is a good image as it clearly shows the representation of it being retro technology. As I zoomed in to take a different angle to get people to notice what this product is. There is a little bit of bright exposure with the white background but when creating my magazine i can crop or edit this to make it work. But overall I do think this is a good clear image.





I have over roughly 70 photos that I will be using. But these are just some of my photos that are good to explain why I have chosen to take these to create different representations for my 2 magazines. Also the quality of the image that has been taken.

Research: Colour theme in magazines

Colour themes

I have selected a few entertainment magazines to compare the the look and colour themes. I chosen Take a Break, Whats on TV, Inside soap and OK!.

This is just a range of entertainment magazines and as you can see these magazines use a red and white colours for their masthead. This is a colour that I will be staying away from as this colours are really common for mastheads in other magazines too. The colour themes that are used in magazines and other magazines do contrast really well e.g red and yellow and orange, blue. This means that I will be choosing what will work well together but are not over used in other magazines. 

Research: A gap in the market​

Gap in the market 

Hearst does not have any entertainment magazines really for our TA audience of 16-25. However, Bauer Media has some that are for our age category but not until 18-25. They don't have anything that fits the 16-17 year olds.  

On the Bauer Media website if you use their banner on the homepage and click on the heading brands then the sub heading audience finder. This takes you to all the magazines they have and you can use the age category section to scroll to the age there is. As you can see it only starts at 18 for our TA.

This is the magazines that Bauer Media sell that they categories as 18-25. This suggest that I need to target the 16-17 year olds that little bit more when making my magazine.

Front cover: Selection: Points of findings

Take a Break Magazine

This is the magazine I chosen to annotate all the magazine features that is there with media language, codes and conventions etc.

This magazine is TA is 16-18 year old that is at a lower demographic and i feel this is targeted more at women.

The magazine uses a noticeable brand identity in order for audiences to understand this brand. The "bigger prizes than any mag" is in a circle at the top of the magazine. This is to make the magazine stand out when placed upwards in the store. The magazine uses a strap-line "your favourite weekly" this is again to attract audiences to this magazines as it is on the top. This is in a bold sans serif font.

The magazine uses contrasting colours for the prices you can win. These are in a yellow and white font. Also it is in sans serif font. This is another added feature to attract audiences to win these prices. Next to the prices there is a good quality image of a medium close up of a women. She is facing the camera as well.

The Stories advertise can be quite gossip, factual and negative. The main story on the magazine uses slang "Hubby" this adds to the gossip style of the magazine. It uses bold sans serif font. Also adds the colour red and yellow "He couldn't stop getting married" this adds to attracting colours for the audience. They uses quite a poor quality photo to advertise the headline.

Next, are the off lead stories. These stories are feel that should be the main story a these are shown very negative and want to be read more as its more factual than gossip. The off lead "was I pregnant by my boyfriend or rapist?" This is in a bold sans serif font. These uses red and yellow to stand out and show the evilness of this and danger of the red. The off lead "OAP to OMG" is very gossip style to make gossip readers to read this. The advert "Treat yourself" is quite a positive advert which is underneath the negative stories.

Research: Hearst​ Magazines UK

Research- Hearst​ Magazines UK

Magazines do they already distributed:

 On the Hearst website they show all the brands of magazines that they distribute around. When you click on the magazine that is interesting you see lots of facts and statistics of that magazine.

For example, if you clicked on the entertainment magazine Digital Spy it tells you about the magazine. Different statistics are shown for the magazine for example 28 million global monthly users. 50:50 male-female audience.

Another example is that for QP magazine it will show different statistics. For example it says 7,300 Instagram followers and 8,300 Facebook followers.

Social Media + Participatory media:

On the Hearst Magazine website they use a lot of different social media and Participatory media links. For example, at the bottom of their homepage in the right hand corner, they have their social media links. This takes you to their Twitter and LinkedIn. Also, you have a participatory media link. This is to subscribe to their newsletter to get emails on new magazines   that they distribute etc. This is a way to get more  advertising for their company.

• participatory media

If you click on the magazine that you would like to look at it will will give you the social media links to their profile. For example, Digital Spy has Facebook, Twitter and Instagram so they will use them links to get to the the Digital Spy social media pages.

Target Markets:

On the Hearst website they show a range of different target markets by having a video on their homepage. The example of target markets is technology are used. The target market of business meetings and parties. Finally, the market of Men's health is advertised. There are a lot more on the video on the homepage than this. These are done to show all the different markets the company wants to advertise. As this is on the homepage it will attract audiences more to the website.


















Extras:

The homepage has a navigation bar. When the navigation bar comes up it has simple but efficient links that will take you around the website. The larger bold titles on the navigation bar are the main parts around the website winch will take us to their magazines etc. Then you have smaller links on the navigation bar. This takes you to their about us page to see about the company and how to contact them etc. 

Research: The TA

Researching the TA

I did my target audience survey on Survey Monkey. This enabled me to find out about what magazines people liked between 16-25. I asked them 10 questions but I am going to show the main ones I used which will help me with my coursework. Overall, I had 50 responses. Between 16-18 I had 42 responses, 19-21 4 responses and 22-25 being 4 responses. Finally, I had 31 female responses and 19 male responses. 

Firstly, I have gone through my responses and with all ages being 16-25. I went onto excel and created a chart of the types of magazines people liked best between and put them under male and female. I said on my survey that they could choose 1 or more types of magazines they liked best.
From my results you can see that with male they like food and drink, technology, film and cinema music and gaming the best.
With females the best type of magazines was gossip and celebrity, health and beauty, music and film and cinema.
Both males and females liked film and cinema.

Next, one of my main questions was how often do people read magazines. As you can see with the graph roughly 70% of people between 16-25 had hardly read a magazine. This can be due to the gap in the market as not many companies have magazines at that age range.

The last main question was what catches your eye in a magazine. here you could choose one or more. As you can see from the survey it was the images with over 60% that attract people a lot more in the magazines. This is good if it is sat on a shelf in a store as images would attract people more. The next best was the headline and the gossip in a magazine. 

Splitting the ages up in categories as 16-25 is quite a big target market gap. The most of what they liked in the category. This will be shown on a graph as well as saying which one is best.

16-18 - Male popular choice - (14)

As you can see on this graph. The 14 responses I have shown for this section is that Food and Drink was the type of magazine they liked best. With many other magazines close behind.

16-18 - Female popular choice - (28)

As you can see on this graph. The 28 responses I have shown for this section is that Gossip and Celebrity was the type of magazine they liked best. With others close behind to that.

19-21 - Male popular choice -  (3)

As you can see on this graph. The 3 responses I had shown for this section is that Film and Cinema, Music and Education was the type of magazine they liked best.

19-21 - Female popular choice - (1)

As I only had 1 response for this category the best types of magazines for that person was Technology, Gossip/celebrity, Interior design and Health and beauty  

22-25 - Male popular choice - (2)

As you can see on this graph. The 2 responses I have shown for this section is that Gaming was the type of magazine they liked best.

22-25 - Female popular choice - (2)

As you can see on this graph. The 2 responses I have shown for this section is that Fashion was the type of magazine they liked best.

Research: The ‘entertainment’ genre

The ‘entertainment’ genre

Sub genres:

1. Sports
2. Film/cinema
3. Gaming
4. TV Guides
5. Music
6. Home entertainment
7. Technology
8. Gossip/celebrity
9. Fashion
10. Arts and Culture
11. Gardening
12. LGBTQ+
13. Health and Beauty
14. Interior Design
15. Food and Drink
16. Education (Science, history etc)
    

Grouping the types of magazines that are suitable for the TA:

1. 16-18

Film and cinema
Gaming
Music
Sport
Gossip/Celebrity
TV Guide
Home Entertainment
Fashion
Technology
Education

2. 18-21

Film & Cinema 

Fashion 

Sport 
Music
TV Guide
Art & Culture 
LGBTQ+ 
Health and Beauty 
Home Entertainment
Technology
Food and Drink
Education

3. 21-25
Film & Cinema 
Fashion 
Health & Beauty 
Sport 
Gardening 
Music
TV Guide
Home Entertainment
Interior design
LGBTQ+

Technology

Food and Drink

Education

(Interested In)